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We provide fun fashion for kids. It's that's simple. With an attention to detail, we curate clothing for kids that provides a modern, yet timeless edge. We know you are stylish fashionistas yourselves, so why can’t your kids be too? We then throw in a dose of enthusiasm and laughter for kicks! Our kids are the future of the world. Let’s help them to be confident, kind and caring leaders. Oh, and stylish ones too!
Every child deserves to feel confident, courageous and cared for. That core belief drives our company, from the clothes we sell to how we give back. 1 in 5 kids has a mental illness and 50% of mental problems emerge before individuals reach the age of 18 years old*. That's why we have chosen to donate $1 from every sale to the MindUP™ organization to help support child and adolescent mental health. MindUP™ was created with educators, for educators, to help them improve student engagement in learning, academics and focus, and to give them some tools and strategies to bring joy back into the classroom. Together, we can all help to make our children the leaders of tomorrow by giving them peace of mind today!
* source: The Centers for Disease Control and Prevention